A paper and foil label from a Chivas Regal bottle. It is brown, copper and gold colored embossed pattern and read in cream on brown "Chivas Regal/ Founded 1801/ Blended Scotch Whisky/ Pint 86 Proof". Three of three identical, see also 2002.1.2004a and b.

A folded cardboard beer six-pack carton with handle. It has a photograph of a beer bottle covered in crushed ice and reads in part "Try Genuine Draft Light/ Miller Genuine Draft Light/ Miller Brweing Company, Milwaukee, WI".

A folding stand-up paper beer bottle with sunglasses around the neck and reads "Miller/ Genuine Draft/ Cold-Filtered".

A blue paper packet from a magazine advertisment with a man's neck tie inside. The tie and the packet are printed with a pattern of little Aboslut Vodka bottles drawn with tails to resemble sperm. The front of the packet reads "Absolut Dad."; the reverse "You're One In A Million. Happy Father's Day."

A card for a magazine advertisment with a plastic pouch that contains a liquid with small white particles suspended in it to create a snow-globe type toy. Behind the plastic is a photograph of an Absolut bottle with snow on it and a red scarf that reads "Absolut Wonderland". The reverse is black and reads in small print "For those of you who aren't familiar with Absolut ads, they do require a small ammount of participation. This on need to be shaken. There now, wasn't that fun! Have a happy holiday".

A black folder with close-up photographs on all four sides of silver ornaments hanging on fir branches. The ornaments resemble Absolut Vodka bottles and the text runs from front to the inside pages to the back and reads "Have... An Absolut...Ball". When opened fully, a mircochip recording plays Christmas carols including "Santa Claus is Coming to Town", "Jingle Bells" and "We Wish You a Merry Christmas".

A packet from a magazine advertisment that contains an Absolut Vodka holiday jigsaw puzzle. It shows a scene of a nineteenth century city street with horsedrawn sleighs and people skating on a pond shaped to resemble and Absolut Vodka bottle and reads "Aboslut Puzzle. The reverse is printed with the same scene and reads "Absolute Solution".

A packet of holiday greeting cards that advertise Absolut Vodka . The folder is teal with stars and a pink border with holly leaves and opens to show scenes of houses on snowy hillsides and snowmen with two central pockets that hold 3 greeting cards and several envelopes. All show comical scenes with prominent Absolut bottles.

A page of thirty five stickers made to resemble postage stamps that advertise Absolut Vodka . There are four different stamp patterns that repeat and each is marked "80 Proof" where the stamp value would be. The bottom section reads "Absolut First Class."

A free advertising toy made of silver paper shaped and printed to resemble an Absolut Vodka bottle. It has two eye-holes that when viewed through show a 3-D scene with three bottles of different vodkas, one surrounded by lemons and one by hot peppers, representing the plain, Citron and Peppar Absolut flavors.